Kaporal et CMA CGM souhaitait lancer une collection spéciale : « Limited Edition Shipping the Future ». J'ai travaillé sur le design de l’écusson. Il s'agissait de rappeler le cœur de métier de CMA CGM, à savoir le transport maritime et de rappeler leur campagne de communication récente qui associait porte-containers et voyage spatial.
Kaporal and CMA CGM wanted to launch a special collection: “Limited Edition Shipping the Future”.
I worked on the design of the badge. It was a question of recalling the core business of CMA CGM, namely maritime transport and of recalling their recent communication campaign which combined container ships and space travel.
I worked on the design of the badge. It was a question of recalling the core business of CMA CGM, namely maritime transport and of recalling their recent communication campaign which combined container ships and space travel.
PHOTOS
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SHOOTING
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RECHERCHES
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